I don't get all the Nails Inc hate, bro.

OK, so as we all must be aware by now, you can currently pick up a bottle of Nails Inc polish with a purchase of Coke, "chocolate" (quote marks because Cadburys is foul and can be barely considered such) Malibu, Dove deoderant, Fabulous magazines, shares in Waitrose, a fake greencard and any two Romanian orphans. Nails Inc are currently everywhere in one of the more agressive marketing strategies that the beauty blogging world has seen. And I love it.

I scroll down my Twitter timeline and see one or two beauty bloggers turned economists debating how on earth Nails Inc can possibly be making any money whatsoever. Well, er...isn't it obvious? Agressive promotion (in which case is giving the polish away with like, oxygen) = more people knowing about and being familiar with the brand. Which translates into increased sales. I actually saw one blogger write a post on the topic and then say, 'I don't even consider Nails Inc high end any more'. Sorry, it's not what you consider a brand that makes it so. If I regard Burberry as low end that suddenly doesn't mean that I won't have to save up my pocket money for a year to buy half a lipstick. Likewise, saying that E.L.F is high end doesn't change the fact that you can get eyeshadow quads for like a quid. Not really sure where she was trying to go with that.

I do think that we in the beauty blogging world do forget sometimes that not everyone can name all the shades of the latest OPI collection or recite a list of MAC shadows from memory. To the average Joanna, who hasn't been exposed to all of the freebies and doesn't really pay attention to what's hot, new shades and trends, who hasn't been over saturated with the news of endless offers and freebies, it's just a chance to pick up a nail polish with a deoderant that they already buy. Or a Coke they were having for lunch anyway. Or the paper they already bought on Sundays. From that, they've been exposed to a brand that may have been new to them and Nails Inc have just earned themselves a new customer. Or not, whatever.

This isn't a rant as such as I'm not personally invested in Nails Inc, but I'm just more confused at why people are so opposed to them promoting their product. Is it the oversaturation thing? (i.e people seeing it everywhere, and then getting sick of it) or are people pissed because they used Nails Inc before they became easily accessible to the masses and now don't feel exclusive any more? I personally don't understand this one, I too used Nails Inc before I could buy a farm animal and get a free Nails Inc polish in 'Milkmaid' (sheer sky blue jelly with large pieces of hexagonal black glitter) and I'm not annoyed. Maybe it's just me. Someone care to explain?

In other news, can I send things like Posietint/Benetint overseas? Because they look like nail polish (but aren't) but if the big burly men at USPS who dislike nail polish immensly pick up on it, I don't want to be slapped with an $800 fine for a swap or a giveaway. Any help would be appreciated!